"We believe that real meat is a natural product that has been ethically reared, from a source we can trace back to the farm. Produce raised on farms who care about animal welfare and are mindful of the feeds, environment, health and welfare of their livestock will produce the best quality. Real meat tastes great. Firm in flavour and tasting as you’d expect it to. We don’t believe in colouring meats for a pleasing aesthetic, nor do we believe in injecting meats to add ‘juiciness’."